Singapore retailers have been facing increasing challenges from e-commerce merchants. Not only many young consumers prefer shopping on-line, but they have also become more sophisticated. Very often, while consumers are checking the web on the products they are interested to buy, they also want the experience of trying out different models, sizes, styles and materials.
Integrating multiple marketing channels, includes but not limited to on-line and off-line channels, print ad, exhibitions and road shows will become more and more important, especially with the advance of data analysis and artificial intelligence in deciphering buyer's persona and understanding their buying behaviors.
We have been trained by Alibaba and Singapore Institute of Retail Studies on this new retailing model and would offer an EDG project on the following scopes of work:
- Coach key executives on principles of business model and omni channel marketing.
- Review company's past 2 years financial performance, its growth drivers and weaknesses.
- Compare company's financial performance with its peers, if appropriate.
- Review company's business model, marketing strategy and brand positioning.
- Advice on developing/improving company's website and assess its digital marketing strategies and practices.
- Propose best omni channel marketing strategy and practices that suit Company's financial and operating capabilities.
- Design a road map for improving business and financial performance under the integrated approach of omni channel marketing.
WhatsApp Kairos Global here 
