Many of us fail to make common-sense business decisions. I recently came across a book "Uncommon Sense" by Mark Homer, a property investor who has bought over 350 properties since 2003. The book was said to be the guide to unique, little-known and misunderstood strategies for profiting by going against the tide.
First of all, I have to declare here that I am not related to the author, nor do I have any interest in the book except that it talks about businesses many of us will be interested in.
The book aims to guide us how to:
- Assess real value.
- Understand the hidden motives of media and see through the hype.
- Recognize the schemes and traps designed to part with your money.
- Make use of secure and profitable investing models.
- Secure lasting wealth.
I will discuss some of the things the book has said about business investment together with my reflections in my following blogs "Uncommon Sense Investing":
Let me start with the last sentence in the book, "... you are your business, and your business is you." Isn't it quite true?
There is no doubt that we can find traces of you as the decision-maker in your company. Yet there are many factors in a business apart from you, though you as the major investor and owner do play a very significant part in it.
There are many stakeholders in a company. Sometimes, you have to rely on key partners or executives to run your company and they of course will also shape your company, or your major suppliers and clients may have undue influences on how your company operates.
You are more than your business and your business are more than you!
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