While it is "common-sense" to say that we should integrate our business with our passion, I wonder how many of us have applied this concept seriously in business and in career.
I am actually an accidental management consultant. I quit my job not so much to become a trainer nor a consultant, but to respond to a life commitment. I am still going for it though.
A business needs to resolve people's problems, be they inconvenience, poor product quality, inefficiency or even survival, but the market may not want to pay for the solutions you have offered.
Sometimes your passion may direct you to something to your disadvantage, that is to borrow a concept from international trade - it is not of your comparative advantage to do so.
Of course, a person may have various passions and it may not be the opportune time (or the 'kairos' time) to put all of them into practice with your business.
Writing Tang Dynasty format poems with Chinese running / cursive calligraphic style has lately become one of my passions. I have attempted to print one of my calligraphic works on a t-shirt for sale! It does not make much business sense for the time I have spent in the project and of its low profitability though. Passion sometimes is not rational!
加油 “Stand Strong!”
Kairos stands strong!